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What is SEO: A Complete Guide to Search Engine Optimization
- Whether you are a business owner looking to increase sales or an individual aiming to build your online presence, mastering SEO is essential for success in today’s digital landscape.
- Search engine giant, Google will never give away the exact algorithm they use to rank sites.
- By changing the rules for how SERPs were ranked on November 16, 2003—just before the holiday shopping season—Google accidentally hurt many small retailers.
- If you do own a website, having a distinct online presence offers more opportunities to increase the visibility of your business online, among many other benefits.
- A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer.
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Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking
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